This is the story of a brand which has matured over the past 100 years into a global superbrand and an example of the power of branding regardless of time, politics, race or culture. It helped heal the wounds after a bitter war over a century ago and caused national sportsmen to rebel against their own governments and later united a nation after apartheid was dismantled and, as a result, yielded what is widely viewed as one of the 100 Greatest Sporting Moments in history. Today, after repeated onslaughts by politicians with racial quota systems and unsuccessful threats to change its name, the brand has emerged stronger than ever, and stands proudly for winners and the ultimate respect a sporting side could earn: world champions.

The origins of the Springbok name and brandmark

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