BorgWarner at the SAE World Congress

BorgWarner Inc., a worldwide supplier of highly engineered components and systems for vehicle powertrain applications has announced that they will present some of their numerous high-quality automotive products at the upcoming SAE World Congress 2007 that will take place at the Cobo Center in Detroit from April 16 to 19.

Based in Auburn Hills, Michigan, BorgWarner Inc. operates in more than 60 manufacturing and technical facilities in 18 countries. BorgWarner provides powertrain components for international automakers and other companies including Ford Motor Company, Volkswagen AG, Audi, General Motors Corp., Toyota, Renault, Nissan, Hyundai, Kia, Honda, BMW, Peugeot, Caterpillar, and Navistar International. Moreover, BorgWarner also supplies powertrain parts for DaimlerChrysler, the parent company of Chrysler Group, which produces Jeep vehicle models equipped with quality auto parts like Jeep trunk strut.

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A Superbrand of Sport – Animals, Politicians and the Survival of a Century-old Symbol

This is the story of a brand which has matured over the past 100 years into a global superbrand and an example of the power of branding regardless of time, politics, race or culture. It helped heal the wounds after a bitter war over a century ago and caused national sportsmen to rebel against their own governments and later united a nation after apartheid was dismantled and, as a result, yielded what is widely viewed as one of the 100 Greatest Sporting Moments in history. Today, after repeated onslaughts by politicians with racial quota systems and unsuccessful threats to change its name, the brand has emerged stronger than ever, and stands proudly for winners and the ultimate respect a sporting side could earn: world champions.

The origins of the Springbok name and brandmark

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